Maison Margiela is a French fashion house founded in Paris in 1988 by Belgian designer Martin Margiela. Mysterious and unconventional, a radical core intertwined with a non-standard elegance, Maison Margiela reveals creative and mysterious tales of sartorial tailoring, reinvention and deconstruction.

Since 2014 the Maison thrives under the guidance of Creative Director John Galliano. His non-conformist talent is fully aligned with the brand that is defined as iconoclast and irreverent. His visionary design enables him to master the Maison's codes.

His work pays tribute to the Art of Haute Couture and the Atelier. This apprehension and showing of the Couture process and Artisanal very much embodies the Maison's legacy and the emphasis that has always been put on and remains on the creative collective.

The synergy between Maison Margiela and John Galliano resides on the savoir-faire, craftsmanship and unique interpretation of Fashion


The ‘Replica’ concept derives from the verb “to replicate”, a reference to the idea of timelessness.

Pieces that have already stood the test of time are sourced and brought back from all over the world, and then faithfully reproduced in a capsule collection. Every season since 1994, Maison Margiela has presented women’s and men’s “Replica” collections comprising about 30 pieces of clothing, shoes and accessories.

The specificity and the charm of these pieces, which are sourced all over the world, remain identical to the original. ‘Replicas’ are faithful reproductions: every one bears a special label on the inside that mentions the description, provenance and time period of the original piece.


In January 2010, the Maison Margiela launched its first perfume: (untitled). Since its founding, the Maison Margiela has cultivated a keen interest in scents and fragrances; its boutiques and ateliers are perfumed with patchouli.

One year after the launch of (untitled), a perfume that broke with the codes of traditional perfumery, the Maison Margiela enriched its fragrance universe, fusing masculine and feminine scents in a single Cologne: (untitled) l’eau. In July 2012, the Maison expanded the unique ‘Replica’ concept into a collection of three women’s perfumes composed of universally familiar scents that resonate with the imagination and awaken memories: “Flower Market”, “Beach Walk”, and “Funfair Evening” were joined in September 2013 by three new ‘Replica’ perfumes: “Lazy Sunday morning”, “Jazz Club”, and “Promenade in the Gardens”. The ‘Replica’ perfume collection continues to expand every year with new fragrances that are tied to the collective sensorial memory.