ABOUT THE FOUNDER
Since launching Blackstones in 2007, Joey Silvestera has quietly become a New York best-kept secret, building a clientele of editors, designers, musicians and artists by word of mouth. A former taxidermist who honed his skills at Toni & Guy, Mudhoney and Beauty Parlour, which he co-founded, Silvestera specializes in the narrative of a look, personalized for each client. It's an emphasis on creative storytelling that continues right down to the Five Wits name, a reference to an old English term for the senses — which, back then, included instinct and imagination.