THE STORY

In 2017 Brendan Murdock and his team of aromacologists began to research the best botanical extracts for optimised performance and balanced emotional wellbeing. In addition, he began working with sports scientists and nutritionists to develop a fully comprehensive line of organic, natural dietary supplements using scientifically proven ingredients. anatomē strives to combine the best of science and nature.

The permanent London residence is a calming retail space set in the bustling heart of St James. A contemporary aesthetic within a historical setting, the anatomē apothecary bar provides the central feature of this regency-era Princes Arcade store. Bespoke murals by artist, Jack Gywer, cover the walls, reflecting his interpretations of the anatomē therapeutic oils.

In-house experts offer a warm welcome and nutritional guidance to walk-in customers and in depth one-on-one consultations to give you the knowledge, tools and confidence to help you find balance. Upstairs in the ‘lithe lounge’ we host mindfulness workshops, therapeutic massage appointments and inspirational evenings with leading sportsmen and women.

ABOUT THE FOUNDER

Originally from Ireland, Brendan Murdock is an awardwinning entrepreneur with a solid track record in retail. Based in London, he had been looking for a retail environment where he could purchase high quality contemporary health products with the expert advice needed to incorporate them into his lifestyle. Brendan quickly found that such a store didn’t exist and so began the anatomē journey.

In 2006, Brendan founded the influential men's grooming company, Murdock London, in Shoreditch, directing the brand for ten years. Previously, he launched CRU, a 110-seat restaurant and bar that redefined the traditional wine bar. The restaurant won a number of awards and became a unique destination in London's fashionable Hoxton area.

Brendan has worked as an advisor for many brands over the years, and runs his own brand consultancy, Verdant London, which still takes on select projects.

For several years, Brendan had been considering how to reinvent the conventional and often sterile retail experience that marks the high street 'health' store. anatomē is the exciting result.

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